About this workshop
This workshop removes the pressure and awkwardness often associated with asking for the business. Representatives learn a four-move approach to test readiness, address what remains unresolved, and earn a clear next step that fits the customer conversation.
Participants learn to:
- Recognize when a commitment has been earned.
- Use trial closes to assess customer readiness.
- Respond productively when hesitation remains.
- Ask clearly for an appropriate behavioral commitment.
- Business Challenge
- Productive customer conversations are ending without a clear next step, so interest and agreement are not turning into commitment.
- Who This Is Designed For
- Representatives who create rapport and communicate value but hesitate to ask for a next step.