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Start with the business challenge
Separate visible symptoms from the real barrier stalling performance.
Speaker · Facilitator · Practitioner
Sales leadership built in the field.
Larry Freedman brings the practical perspective of someone who has owned the number, coached in the field, and led commercial organizations through real performance pressure.
The experience
About Larry Freedman
He doesn’t teach sales from the sidelines. He’s owned the number.
Larry spent nearly 30 years leading pharmaceutical sales teams, including a field force of more than 500 people at AstraZeneca and Sanofi’s Type 1 diabetes division, earning six President’s Club awards along the way.
Every framework he teaches was built and tested in the field under real quota pressure, not designed in a classroom. That includes reversing a flat sales trend for a major brand as Head of Sales, recognized with his company’s top commercial-performance award.
He has delivered keynotes and workshops across the U.S., London, Paris, and Copenhagen, completed a monthlong leadership secondment in Australia, and appeared on multiple industry podcasts.
The greatest competitor isn’t another company. It’s the status quo.
Experience at Scale
- Nearly 30Years leading pharmaceutical sales teams
- 500+People led in a national field force at AstraZeneca
- 6×President’s Club award winner
- 1,000+Field rides coaching sales professionals
What guides the work
Practical, tailored, field-tested.
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Make practice specific
Build around the customers, product, team, and conversations participants actually face.
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Build ownership
Turn learning into field behavior through meaningful practice, coaching, and follow through.
Start a conversation
Bring the work to your team.
Explore a customized workshop, keynote, or coaching engagement built around your commercial challenge.