Podcast
Sales Against the Odds · Hosted by Lee Brumbaugh, CEO of Sales Xceleration
Published 1 October 2026
Why challenging the status quo and asking the right questions turns relationships into action.
Sales Against the Odds · Hosted by Lee Brumbaugh, CEO of Sales Xceleration
How Consultative Selling Builds Customer Trust with Larry Freedman
Why challenging the status quo and asking the right questions turns relationships into action.
More insights
Further articles and conversations.
You Are in the Friend Zone and It’s Killing Your Numbers
Why strong HCP relationships can still produce weak results, and how thoughtful tension can move a conversation from friendly to productive.
Helping Uncover Unmet Needs: A Training Imperative
Why meaningful discovery, not more product messaging, is essential to creating customer relevance and movement.
Take the Pressure Out of Closing
How trial closes reduce resistance, uncover what the customer needs, and help pharmaceutical sales conversations end with a clear next step.